How Daya Yoga Grew 50% in One Year With StudioGrowth

Yoga studio software case study: scaling bookings and community across Brooklyn.

50%

Revenue Growth

7,000+

Bookings/Quarter

Thriving Locations

50% revenue growth in 12 months. 3 thriving locations. Over 7,000 class bookings per quarter in one of the most competitive markets in New York.

Daya Yoga's success shows what's possible when the right management system and leadership vision work seamlessly together.

This is how Daya Yoga, one of Brooklyn's most beloved yoga and wellness studios, scaled its operations and community using StudioGrowth, an intuitive yoga studio management software built for boutique studios.

Building a Studio That Feels Alive

Daya Yoga is known for its blend of yoga, meditation, breathwork, and creative workshops that nurture both body and mind. With three vibrant spaces across Bushwick, Ridgewood, and Shelton, the studio welcomes more than a thousand active members while hosting art shows and community events every month.

"What makes Daya unique is that we find a balance between community and yoga. We're not just focused on fitness, we focus on the root of yoga, the mind-body connection. StudioGrowth has been great for that because it's versatile. We can use it for classes, but also for workshops. It's flexible with the type of passes we can use."
— Mason, Operations Manager

The Challenge: Growing Without Losing Flow

As class demand grew, so did the complexity: three locations, dozens of teachers, and thousands of students meant class scheduling, client communication, and pass management had to run perfectly.

StudioGrowth became a natural extension of Daya's team, automating the routine so the staff could focus on the people.

StudioGrowth in Action

From the very beginning, StudioGrowth adapted to the unique workflow of Daya Yoga. Mason explains:

"StudioGrowth is really great with all the different passes and functions: from scheduling and managing instructors to troubleshooting any customer-facing issues. It's seamless. Anytime I've had a question, even a simple one, the StudioGrowth team has been very helpful and responsive. That's made things much clearer and easier to manage."

"StudioGrowth has a very modern approach. The interface is user-friendly and intuitive overall. It's kind of like our anchor, the foundation that keeps everything running smoothly. It's been a big part of helping our studio grow."

Key features Daya uses daily:

📅

Class & Calendar Management

"Favorite thing… I really love the calendar function a lot. I use it every day."

🎫

Custom Passes & Packages

Flexible setup for both recurring classes and one-time workshops.

💬

Client Communication Tools

"The way you can message clients through StudioGrowth has been really useful. Life happens: sometimes a client is running late or can't attend. Sending a quick message to everyone signed up is a huge help."

📊

Reports & Insights

Real-time tracking of passes, class attendance, and instructor schedules.

"I started as a volunteer and jumped on StudioGrowth without any formal onboarding. It was easy to figure out on my own, especially compared to other platforms I've used."

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Results That Speak

Operating with StudioGrowth from day one, Daya Yoga achieved:

📈

50% Revenue Growth

in 12 months

🎯

7,000+ Bookings

per quarter across three studios

⚡

Streamlined Admin

and customer service

🚀

Faster Onboarding

for new staff

StudioGrowth's combination of modern design, responsive support, and flexible features made it the foundation for Daya Yoga's expansion.

"StudioGrowth has a very strong customer service team: responsive, adaptive, open to feedback, and quick to respond. That stands out as very impressive to me."

See How StudioGrowth Can Help Your Studio

Growth in Harmony

Daya Yoga's success reflects the modern wellness business: a blend of artistry, community, and smart systems. StudioGrowth empowers that balance, not by taking over the human side, but by reinforcing it.

When a studio and its software move in sync, growth becomes organic, calm, and sustainable.

Takeaways for Studios

For studio owners looking to scale while keeping their values intact:

Efficiency without compromise: StudioGrowth streamlines admin tasks, letting teams focus on clients
Flexible functionality: Classes, workshops, merchandise, and communications managed in one platform
Rapid adaptation: New team members can quickly integrate into studio operations
Data-driven growth: Visibility into revenue, attendance, and pass usage informs decisions

Daya Yoga demonstrates that growth doesn't have to be chaotic. When software and studio operate as one, expansion is both manageable and inspiring.

Ready to scale your yoga studio with StudioGrowth?