Yoga & Pilates studio software case study: doubling revenue and expanding into a new reformer Pilates studio.
In the heart of the Catskills, surrounded by forest and mountain light, Woodstock Infusions stands as the town's first and only hot yoga studio, a radiant space that brings warmth and vitality to the Woodstock community.
Since opening in January 2023, the studio has become a cornerstone for local wellness, offering a mix of hot yoga, warm Pilates, and sculpt classes designed to strengthen both body and spirit.
Today, just under two years later, Woodstock Infusions has doubled its revenue in the past 12 months and is expanding, with founder Marc Baumslag opening a new venture, Glenford Pilates Station, dedicated entirely to reformer Pilates.
Woodstock's only hot studio offering yoga, Pilates, and sculpt classes
Marc's vision comes to reality: the hot yoga room at Woodstock Infusions
"It's a very beautiful space. It has nice wooden floors, great natural light, and when you're standing in the studio, you can see the Catskills mountains through the windows."
— Marc Baumslag, Founder
Beneath the studio's calm surface lies a finely tuned operation made smooth by StudioGrowth, the yoga studio management software Marc chose from the very beginning.
Marc evaluated multiple platforms before launching Woodstock Infusions, including industry giants like MindBody.
"We looked at other systems like MindBody and a few others I'd seen in different studios, but StudioGrowth stood out. It was feature-rich, well-priced, and designed in a way that made sense. Everything: passes, classes, teachers, and services, connects coherently."
That clear structure allowed Marc to grow efficiently while keeping the studio experience personal and fluid.
From class scheduling and pass management to payments and communication, StudioGrowth runs through every aspect of daily operations.
"The flexibility in setting up different classes and passes was really important for us. We run daily classes, bi-weekly classes, and workshops. And StudioGrowth made it simple to organize that structure."
"All of our payments go through Stripe. Some people still use Venmo or cash, but Stripe through StudioGrowth is the core of how we process everything."
"It was very easy to set up. Even though most of it is intuitive, sometimes you need a bit of direction, and the StudioGrowth team is always there. Their support is excellent, responsive and helpful every time."
How StudioGrowth streamlines daily operations at Woodstock Infusions
Over the past year, Woodstock Infusions has seen remarkable growth: revenue doubled, class attendance climbed, and the demand for Pilates classes surged.
Marc explains how listening to members drove Woodstock's expansion
"In the beginning, our Pilates wasn't warm. But we realized people wanted to sweat more, so we adapted. The demand for warm Pilates and sculpt classes surprised me! They're just as popular as yoga now."
That insight led to a bold next step: Marc recently launched Glenford Pilates Station, a new studio exclusively for reformer Pilates, built from the same operational backbone using StudioGrowth's Pilates studio management software.
Glenford Pilates Station, born out of a real need for warm Pilates classes
Reformers ready for the next hot Pilates class
"We saw a real trend in how our members were responding. There was this strong following for Pilates, especially with one really popular instructor, so opening a dedicated space made sense. Now I'll be managing both studios, and StudioGrowth will be central to running them."
For Marc, StudioGrowth is not just a platform but a steady partner in daily management.
"It's been very successful at making it easy for customers to sign up, pay, and get into the studio. If software doesn't work well, it can slow business down, but we've never had that problem."
"The speed. On the back end, setting up passes or instructors is fast and straightforward. It just works."
"It's improving all the time. You can see new features appearing, and that kind of progress, paired with great customer service, makes a big difference."
Watch these short clips from our interview with Marc Baumslag, founder of Woodstock Infusions
"StudioGrowth is very flexible, well-priced, and does a great job managing all aspects of the studio. The functionality works really well, it's feature-rich, and the customer service team is excellent. When there's a problem, you can talk to someone who helps right away."
"I'm a big supporter of StudioGrowth. It does everything we need it to do, and I'd absolutely recommend it to other studio owners."
Case study conducted and written by Valentyna Makarevych
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