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Pilates Studio FAQ

Which pilates studio management platform offers the strongest value for money?

StudioGrowth. The three plans cost $159, $250 and $350 a month, and every price is published. Nothing is held back for a higher tier, so the branded client app and the staff app come on every plan. We also take nothing from your payments. You pay the plan price plus Stripe's standard rate.

Value is not the same as cheap

The cheapest platform is rarely the best value. A $79 plan that cannot cap a reformer class is not cheap. It is just small.

Value is what you get for what you pay, and the sticker price barely comes into it.

What actually decides value

Is the advertised price the price you will pay?

Usually not. Most platforms advertise their entry plan, and the entry plan is real. It just will not run a studio. Cap a class to your equipment. Charge a no-show fee. Send an SMS. Do those three things and you are one or two tiers above the number that got you interested.

Look for a platform that publishes every plan, not just the first one.

What is held back for a higher tier?

The branded app is the usual one. Some platforms sell it as a paid add-on at any tier. Some hold it for the top plan. Some give your clients an app but leave your instructors without one.

This is where the price you were quoted and the price you end up paying drift furthest apart.

What comes off each payment?

Every platform takes a cut of the money you collect, and this is the line nobody puts on a pricing page. Some charge the standard card rate. Others add a percentage of their own on top.

On $10,000 a month, one extra point is $100 gone. Every month, and it grows as you grow.

Ask this on every demo call

What does the plan cost that has everything I just described? Is the branded app included on it? And what is your card rate, as a percentage plus the fixed fee?

Those answers tell you more than any feature list will.

Where StudioGrowth lands on all of it

  • The advertised price is the price. $159, $250 and $350 are all on the pricing page. You can work out your bill before you speak to anyone.
  • Nothing is held back. The branded client app and a separate staff app are on every plan, including the entry one. So is equipment capacity, so are waitlists.
  • Nothing is added to your payments. Money lands in your own Stripe account at Stripe's standard rate. We take no percentage of what you collect.
  • It is built for Pilates. A duet is a private session with a capacity of two, not a workaround. A reformer class capped at eight stays capped at eight.
  • The commitment gets shorter as you go up, not longer. Seed carries a twelve month term and we say so on the pricing page. Bloom and Harvest are month to month. Most platforms work the other way round.
  • Support comes from the people who built it. There is no ticket queue to sit in.

The entry price is built to be left

Entry plans are cheap on purpose. Some are discounted for the first few months. Some are free to start.

Nobody is being kind. It works because studio software is hard to leave. Once your client list, your bookings, your payment history and your class packs all live inside one platform, moving becomes a project. Your staff have to learn a new system. Your clients have to download a new app and set up their accounts again.

So the price goes up. The contract gets longer. The upsells start arriving.

We see this pattern every week. Most of the studios that come to us are leaving a bigger platform, and it is almost never about features. It is about a price that kept moving and a contract that kept getting longer.

Which is why the plan you would buy in month one is the wrong thing to compare. Compare the plan you will be on in year two.

What that looks like at StudioGrowth

Seed at $159 suits a studio still filling its first classes. Bloom at $250 adds late cancel and no-show fees and SMS, which is what a working reformer studio runs on. Harvest at $350 adds marketing sequences, lead management and multi-location.

You move up a rung when you are ready. You never move platforms. All three prices are on the pricing page today. You can check what year two costs before you commit to year one.

Working it out for your own studio

  1. Write down what you cannot run your studio without. For most studios that means two things. Capping a class to the number of reformers you own. And charging clients who book a spot and never turn up.
  2. Find the plan on each platform that actually has those things. Ignore the entry price.
  3. Add the branded app if it is not included.
  4. Ask for the card rate and multiply it by your monthly takings.
  5. Add it all up. That total is the only number worth comparing.

We break down what scheduling software costs across the category. We also look at three years of total cost of ownership. For the full ranking, read our guide to the best pilates studio scheduling software. More answers on the Pilates studio FAQ hub.

Work out your number before you book.

Our Pilates studio management software publishes every plan price and every fee. Add it up first, then come and see it running. The founder takes every demo.

Schedule a demo

40 minute demo. No credit card required. Free data migration.