A well-designed website can help yoga instructors, and studios significantly expand their client base. Creating a yoga website lets you showcase your brand and attract your target customers. Creating a yoga website is not complex, and you can do it yourself.
To create a yoga website:
- Determine the purpose of your website.
- Gather inspiration.
- Choose your branding, color palette, and logo.
- Get a domain.
- Choose a way to build your website.
- Identify the main components of your site.
- Include additional features.
- Publish your website and monitor the traffic.
By the end of this article, you will have acquired the necessary knowledge you will need to publish your own yoga website.
Determine the Purpose of Your Yoga Website
Depending on the stage of your business, you will have different objectives and goals you want to accomplish with your yoga website.
When you first begin, your focus is on getting clients through the door and earning revenue. Hence your direction with the website might be to have a simple appointment booking page.
On the other hand, as you establish your yoga business and word-of-mouth kicks in, you will need your website to showcase your brand to attract the right customers for your yoga business.
Building a site without a purpose can be detrimental to your venture’s success, as visitors notice the lack of direction. Use this time to think about the strategy and nature of the content you want to produce.
Each piece of information on your website should be coherent and serve a single purpose; otherwise, the website will feel chaotic, unclear, and unwelcoming. When it comes to positioning your content, there are several directions you can take depending on the purpose of your site.
To strengthen your brand name, you should ensure that the information you provide communicates your vision and perspective. You’ll want to address your target audience as clearly as possible while conveying the value your service will bring them.
Establishing your company’s values will differentiate you from your competitors and create a stronger brand identity.
Alternatively, if you aim to conduct business online by managing bookings and accepting payments, you’ll need to take a more practical approach. Rather than delving into your vision and what you stand for as a brand, you need to create a user-friendly layout that makes it easy for clients to complete specific actions.
You’ll first need to thoroughly analyze your company’s most urgent needs and determine whether they’re more image- or financial-based.
Gather Inspiration For Your Yoga Website
If you don’t have a clear idea of your website’s design aesthetic or elements, an excellent way to draw inspiration is to search for existing sites and take notes. Doing so will allow you to understand better your preferences and the image you want to showcase to the viewer.
Here are a few examples of unique yoga websites.
After looking at these pages, notice their layout, imagery, and section placements. Furthermore, please take note of the information they display and how they’ve communicated it.
Remember that your site’s specific content and design must be as authentic and original as possible if you want to stand out from the rest of your competitors.
Don’t aim to do something innovative with your website. Stick to the basics but make sure you adhere to modern design principles. Many yoga websites still look like they are from the nineties.
Choose Your Color Palette, Logo, and Branding
Now that you’ve decided on the purpose of your website and gathered inspiration, it’s time to create your company’s branding. This step often holds more importance than you’d think, as your logo and color scheme are the first elements that influence your potential clients.
Choosing a Color Scheme
You need to understand what each color represents to use them as effectively as possible to communicate your vision. I could spend hours going through the significance of each shade, but for your convenience, you can take a look at a simple explanation of this concept here.
Also, review my article on the best colors for a yoga studio to see the most popular colors used in yoga studios.
Remember that color itself isn’t the only element that tells a story, as different hues can transmit different messages from one another.
In short, think about what your brand stands for and mirror the sentiment through the colors that represent it best. Doing so will give your visitors an idea of your company without reading a word of content.
If you’re still unsure about your color scheme, try reviewing the examples I mentioned earlier and figure out how their chosen shades depict their vision and how they want to be perceived by their customers.
On the other hand, if you’ve decided on your main shade but are unsure about the complementary colors, use a color palette generator.
Although these automatic generators rarely come up with your ideal color palette on the first try, they can be a great starting point. From there, you can tweak the colors until you create a palette that is both meaningful and aesthetically pleasing.
Choosing a Logo
The purpose of your logo is to create a visual image of your brand in your customer’s minds. It can be challenging to develop a valid symbol representing your brand and its vision while maintaining visual interest and simplicity.
Luckily, you don’t necessarily need to hire a graphic designer to bring your vision to life, as there are several excellent logo-creating websites on the market today that allow you to find inspiration and create the ideal logo for your business.
These sites don’t offer the range of artistry and creativity you might get working with a designer. So, if your budget allows, paying a professional to create your website’s logo is a more than worthwhile investment.
Choosing Your Branding
In today’s oversaturated market, branding is one of the most crucial components in ensuring success and longevity for your business. After choosing your color scheme and logo, your brand identity will slowly emerge.
Now it’s time to make your vision even more transparent by choosing the tone of your content, your font, and the style of imagery you’re planning to showcase on your website. Each small component has a significant visual impact that affects your site’s messaging.
I have written a detailed guide on building a brand that covers in-depth how to build a brand. The brand-building process focuses on finding your right target market and the messaging that will attract them.
Get a Domain For Your Yoga Website
Now, it’s time to prepare for actually building your site by securing the domain you want to use. If you already have a studio, you’ll want to search for a domain with its exact existing name to avoid any possible confusion.
If you are a local business, you can choose local country-level domains such as .co.uk if you are in the UK. However, if you serve a global clientele, pick a .com domain. People from North America tend to place higher trust in a .com domain.
Review my article on how to name a yoga studio to get insights on how you can come up with names that will have a .com domain available.
Luckily you can find many sites where you can buy almost any name, sometimes at price points as low as $2. Here are some of the most commonly used domain websites:
Choose A Way To Build Your Yoga Website
At this point, you’re ready to start building your website. You will first need to figure out the most convenient way to create your website. You can choose to follow one of these approaches depending on your preferences:
Use No-Code Website Builders
No-code website builders are an excellent alternative for those with little-to-no web development experience. They allow anyone, regardless of technical skills, to build a web page through various user-friendly controls.
As the name suggests, they require no coding and can be very easy to master with little practice. These website builders have gained much popularity throughout this last decade due to their convenience and accessibility.
Some of the most popular no-code website builders today are:
Wix is one of the most widely used website builders on the market, and for a good reason. Its layout is simple, easy to use, highly versatile, and offers various eye-catching templates.
- Easy to use
- More than 500 templates
- Six different plans
- Great for individual and business use
- No site transfer
- No live chat feature
Squarespace is the most highly rated website builder out of all, receiving glowing reviews from all its users. It’s widely known for its stunning visuals that allow you to create the most aesthetically pleasing pages.
- Fantastic visuals
- Great for individual and business use
- More than 80 templates
- Wide variety of features
- Slower site speed
- It doesn’t offer a free plan
Carrd is the most straightforward and most affordable option of the bunch. It offers a great variety of features through a user-friendly layout. Beware that you can only use this builder if your website’s goal is to strengthen your brand name, as you can’t use it to build an E-commerce site.
- The most affordable out of all
- Very responsive
- More than 70 templates
- No E-commerce feature
- Creates only single-page websites
Use Yoga Studio Software
If you don’t feel like going through the trouble of building your website from scratch, you can opt for a yoga studio software explicitly designed with yoga instructors and studio owners in mind.
With this approach, you won’t have to worry about forgetting any critical information or components. The software will enable you to manage schedules and take payments and comes with member management features. If you are starting and making revenue is the top priority, choose this option.
Using a yoga studio software (such as StudioGrowth) may be a bit pricier, but it takes all the stress out of building a website from scratch.
Use Customizable Website Builders
On the other hand, if you thoroughly enjoy the design process and are looking for more creative freedom than what Wix or Squarespace can provide, you can go the traditional route and use a customizable website builder such as WordPress or Drupal.
Lastly, if you don’t feel like you’re up to being involved with the website building process, you can always choose to outsource your work by looking for talented graphic design freelancers on Upwork and Fiverr.
Main Components of Your Yoga Website
If you’ve chosen one of the first three approaches to build your yoga website, it’s time to start working on the main components of your site. You should pay particular attention to a few essential elements and sections.
Choose a Hero Image
The hero image is the first and most noticeable image your visitors see. Your visitor should see themselves in the hero image. As you can imagine, this element holds great importance as it serves as a first impression and inspiration for many of your potential clients.
When choosing a hero image, it’s essential to remember that this picture should help the visitor envision themselves and become inspired. Therefore, avoid using a pretty photograph of your premises or a beautiful depiction of nature, even though it may fit into your branding.
Instead, go for an image that shows your target audience in a flattering light, for example, a woman happily exercising or a group of yoga students enjoying their time together.
Additionally, you should choose an inspiring, unique message to go with your hero image. Doing so will allow you to create an immediate rapport with your visitor and reel them in with your messaging.
Add Your Offerings
Now that the potential client is inspired and interested, it’s time to present them with what you offer. Add a section showcasing your services right below the hero image (refer to the sample website image above).
This way, the customer will immediately understand what you have to offer and proceed to seek out more information if they find themselves interested.
Add an “About” Section or Page
After the visitor has identified the service they’re interested in, they’ll want to learn more about your business before deciding if they should make a booking.
Potential clients rely so heavily on this section to gather more information about your company that it is often the website’s most trafficked page (after the home page).
Add Your Location, Opening Hours, and Contacts
Your location, opening hours, and contacts should be as visible and easy to understand as possible because, by now, the visitor has decided they’re interested and is looking for any potential openings.
Ideally, it would help if you placed your business on Google Maps to make it easier for your clients to find your premises.
Add Information About the Instructors
If your studio employs more than one instructor, you’ll need to create a section introducing potential clients to all of them. To do so, display all your instructors’ certifications and social media accounts, allowing visitors to look for and find their perfect fit.
Add a Photo Gallery
At this point, the potential client wants to explore your premise. So, giving them a visual preview of what they can expect when taking your class can significantly help cultivate interest and trust.
Create a photo gallery of your premises and classes, allowing you to showcase your services more tangibly.
Add an “Amenities” Section
Adding an “Amenities” section lets your clients learn more about your facilities and how to prepare better before taking your class. It could also help convince an undecided visitor to book a class if you provide excellent amenities that set your studio apart from the competition.
Add a “Testimonials” Section
Testimonials and reviews are the most crucial component that can help you gain a client’s trust. When a prospect is seriously considering your yoga service, they will inevitably ask for or look for testimonials.
Your job with the yoga website is to help surface the correct information at the right time. So providing a testimonial section is crucial as your most serious prospects will need to see reviews before committing to your service.
Add a “Special Offers” Section and Your Social Media Links
In this section, you can attract new clients by offering them discounts upon email signup. Doing so will allow you to create a direct line of communication with your new students.
Also, don’t forget to link any additional social media business accounts to make it easier for your potential clients to find you across platforms and better understand your business.
Include Additional Features
After creating the main components of your website, you can start looking into including any additional features that you feel would improve a visitor’s overall experience on your site. These features can be anything from booking systems to live streaming capabilities.
Another great detail would be a community space where students can communicate.
Additionally, don’t forget to add any plugins that you deem necessary.
Publish Your Yoga Website and Monitor the Traffic
The website is ready to publish now that you’ve added your additional features. Remember that before publishing, ensure the layout is mobile-optimized.
After publishing your yoga website, monitor the traffic and the visitor’s responses and make necessary changes if needed to provide your potential clients with the best experience.
Building a yoga website doesn’t have to be as challenging as it may seem. By following a few simple steps, you’ll be able to create a beautifully-crafted, easy-to-use yoga website in no time that can hugely impact the success and longevity of your business.
Yoga Website Teardown – Live Example
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About the author
Naz Ahm is the founder of StudioGrowth and has spent a decade growing start-ups and venture-backed companies. He writes about sales, marketing, and growth, especially in the yoga, fitness, and wellness industry.
Naz has an MBA from IESE Business School and started his journey in the wellness industry when he set up an on-demand wellness business. Naz currently splits his time between the U.K and the US.